About This Project

A 12 week project culminating in a 126 page report detailing out two connected realities of patients and HCPs surrounding a particular disease state, guided by the goals of :

01/ Understand experiences of ************ procedures from patient, HCP and administrator perspectives

02/ Engage in human-centered discovery to identify and validate unmet needs and use cases

03/ Develop a detailed patient journey map, focused on the continuum of care

04/ Document/identify quick wins within the context of the broader ******* vision with the focus on opportunity areas where ********* has a right to play & drive value for the business

The project was designed into 3 phases:

01/ Framing and Immersion (3 weeks): kicking off the project through stakeholder alignment activities, while building/framing the essential elements of research such as recruitment screeners, discussion guides, research plans, etc

02/ Understand and Insights (6 weeks): conducting primary research consisting of interviews and labs with diverse groups (n=35+) of patients, nurses, physicians, surgeons, administrators. simultaneously drafting a horizon scan report detailing out market and tech trends of adjacent businesses and industries.

03/ Research Synthesis (3 weeks): organizing data and synthesizing insights to drive strategy and design opportunities. The output of this phases included 8+ personas, 4 experience maps, over 20 design opportunities, and 2 ideation workshop with senior leadership, all reflected in the culminating report, designed to be an evidence based playbook to direct implementation for the organization.